How to Sell Using Storytelling

Sell your book, your services, your product by leaning on the ancient human need for stories.

Photo by Klim Sergeev on Unsplash

In humanity’s early days, people who told and listened to stories were the ones who survived. If someone ran into a sabre-tooth tiger living in a cave and narrowly escaped with her life, she would share this incident with her peers and the ones that…